A landing page is any page on a site where traffic is sent in particular to prompt a certain action or result. Think about a golfing course a landing page is the putting green that you drive the ball ( prospect ) to. Once on the green, the goal is to get the ball into the hole. Similarly , the objective of the copy and design of a landing page is to get the prospect to take your preferred action. Here are one or two examples of ways that landing pages are used with numerous traffic sources : * Traffic is sent from a PPC ( Pay per click ) search marketing program ( like Google AdWords ) to multiple landing pages optimized to correspond with the keywords the searcher used.

* Traffic is sent from a banner ad or support graphic to a landing page especially designed to deal with that target market landing page.

* Traffic is sent from a link in a mail to a landing page engineered to prompt a purchase.

* Traffic is sent from a blog post or sidebar link to a landing page that pre-sells associate products or inspires an opt-in to a sub-list landing page.

* The page you are now reading is a content landing page built to organize many related pages around an overall theme. I’ve a customer with a deep-pocket online media budget. Google Adwords Pay per click , banner adverts on major reports sites. We are speaking some large cash to drive traffic and turn that traffic into customers landing page. I bet you are thinking a large part of their budget was reserveed for landing page development and testing. I would have thought so, too, before they changed into a customer.

But what I quickly discovered was this there was not a sequence of landing page. There was not even one landing page! All the clicks, all of their pricey Pay-per-click traffic was being directed to the homepage. Literally, their best prospects were getting dropped off at the front door with small direction or steerage as to ways to proceed. Yikes.

Now simply to be fair, literally any page of your internet site or blog is a landing page of a sort. To my mind, each page should be optimized to move your visitor along whatever trail you have set out toward a sale, a newsletter or blog subscription, what have you. But for the needs of this post, I will constrain myself to those landing pages where your prospect instituted some kind of reply to an advert. This should be a Pay per click ( PPC ) ad like Google Adwords, a banner or text ad, or perhaps an e-mail. In this eventuality, your prospect has began some kind of relationship with you and your landing page.

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Sen. Christopher Dodd, charged by Republicans of writing a loophole in the commercial impulse bill that enabled the $165 million in bonuses to be paid to operatives at aig bonus loophole , Wed. blamed the Treasury Dep. for the change in the bill.

In a chat with CNN, Dodd related Treasury officers approached him in Feb and asked that he tone down a provision in the impulse bill capping aig bonus loophole payments to executives at firms that received central authority cash. Dodd asserted he permitted to Treasury’s request, which made the boundaries on bonuses possible only. Dodd’s provision, as it was originally suggested, operated retroactively, meaning it might have applied to any firm , for example aig bonus loophole, that profited from the 1st wave of Fed. help. The senator asserted he accepted the change to give protection to the compensation limitations. “The alternative was losing the modification entirely,” Dodd claimed.

On Tuesday, he had denied a role in the change. But Dodd claimed that aig bonus loophole played no role.

“I do not accept any one had any concept, I definitely did not, a month-and-a-half later from Feb , we’d be sitting here talking about aig bonus loophole and the bonuses that they are receiving for their retentions, these $165 million,” he revealed in the CNN interview. “So that wasn’t part of the consideration.” Dodd announced Treasury officials–whom he didn’t identify–expressed concern that limiting bonuses retroactively could trigger suits. Treasury’s actions at the time would’ve been consistent with the position it took then toward Dodd’s modification.

In early Feburary, Obama administration officers were dismayed when Dodd ignored Geithner’s recommendations on aig bonus loophole executive pay boundaries in favour of his very own provision. The Treasury plan offered by Geithner suggested capping executive wages, while Dodd’s modification went much further, limiting bonuses for the highest-paid earners at Wall Street firms to 1/3 of their broad compensation. Most vital, Geither’s limitations would have only applied to corporations that received executive money from this point forward, while Dodd’s, as at first written, looked backward too. In Feb , administration officers and lobbyists for the monetary services industry warned that Dodd’s caps would lead to a “brain drain,” injuring efforts at aig bonus loophole worker retention and that it could inspire banks to divest themselves of central authority money before regaining the health. This week, nobody was announcing that any longer. Dodd noted as much.

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But that modified Wed. as he and other Left wingers on the Hill were pressed to clarify the way the language was changed. At 1 time, the drama resembled an Agatha Christie locked-room poser, as the 6 Left wingers in Congress who took part in the final impulse talks all denied understanding how the change happened till Dodd came clean. Those talks happened in Feb under a undoubted gun, as the government and congressional leaders frantically worked to close the bill before President’s Day. It was in those last hours that Dodd’s modification was aig bonus loophole reduced. That point wasn’t lost on Republicans who bitched at the time that they were shut out of talks by the Democratic leadership. “Every Republican on the conference panel was left out of the talks and consultations entirely,” Sen. Charles Grassley, R-Iowa, an affiliate of that negotiating board, announced Wed. . “The certain fact is that the bill the president signed which shielded the aig bonus loophole bonuses and others was written behind firmly shut doors by Democratic leaders of the House and Senate.”.